Our Story

Deruichi wasn't born in a boardroom. It was born in the quiet moments between steps—on late-night walks home, in the search for a hoodie that actually fit right, and in the frustration of sneakers that looked good but hurt after an hour.

Our founder, a dreamer with sore feet and a closet full of "almost perfect" clothes, realized something simple: style shouldn't cost you comfort. And comfort shouldn't mean looking like you gave up.

So Deruichi became the answer.

We started with one hoodie—soft, durable, and cut to move with you, not against you. Then came the sneakers. Not just loud designs or hype, but shoes built for real life. The morning commute. The coffee run. The hours on your feet. The moments when no one's watching, but you still want to feel good in what you wear.

Every piece we make is designed with intuition and heart. We test fabrics, study how people actually move, and refuse to cut corners. Because you deserve more than fast fashion. You deserve something that lasts—in quality and in feel.

Today, Deruichi is for the ones who live intentionally. The overthinkers, the go-getters, the ones who want to look put together without trying too hard. We're not here to chase every trend. We're here to give you the foundation—the reliable hoodie, the go-to sneakers, the pieces you reach for again and again.

Because at the end of the day, what you wear should feel like you. Not a costume. Not a compromise.

Just you. Moving freely.

Welcome to Deruichi.